Meet Chris Toliver
Founder of Hustle in Harmony
After many years in the CPG industry, Chris created a solution that delivers exactly what emerging brands need: one clear price, full flexibility, and first-class execution — all without monthly commitments.
The Execution Solution
Industry Experience
From merchandiser to regional sales manager, Chris knows the industry inside out.
Distribution Expertise
Mastery of both UNFI/KeHE partnerships and DSD networks.
Brand-First Approach
Creating solutions that put emerging brands' needs first.
Over a Decade of CPG Experience
The Beginning at PepsiCo
Chris cut his teeth as a seasonal merchandiser at PepsiCo before working his way up through sales, laying the foundation for his understanding of CPG retail fundamentals.
Natural Channel at Dirty Hands
At Dirty Hands, he dove into the natural channel, helping emerging brands thrive in a tough market and learning the unique challenges faced by smaller CPG companies.
Distribution Mastery at Brew Dr Kombucha
As Area Sales Manager 2 at Brew Dr Kombucha, he mastered the distribution game, growing both UNFI/KeHE partnerships and DSD networks while expanding brand presence in key markets.
Regional Leadership at BARCODE
In his role as Regional Sales Manager at hydration startup BARCODE (part owned by NBA Star Victor Wembanyama), he led Northern California's distribution partnerships, retail expansion, and field activations.
The Game-Changing Insight
After years of working for and managing brokers, Chris unlocked a game-changing insight: Emerging brands need one clear price, full flexibility, and first-class execution that drives measurable results — a model that puts their needs first.
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