Hustle in Harmony | NorCal CPG
Hustle in Harmony NorCal · CPG
About Chris

Northern California · Sales Management · Field Execution

Authorization gets you in.
Execution keeps you there.

Emerging CPG brands need more than a placement. Hustle in Harmony is a Northern California sales management partner built on distributor relationships, independent retailer depth, and consistent field presence.

  • Market execution — account management, void closures, and secondary displays. Natural and conventional coverage throughout NorCal.
  • Distributor coordination — UNFI, KeHE, Good Stuff, and regional DSD. Hands-on support and direct rep relationships across every layer of distribution.
  • Indie account development — direct buyer outreach and in-store prospecting across NorCal's independent natural channel.
  • Account health intelligence — real-time visibility into what's actually happening on shelf, inventory levels, and reorder status across the portfolio.

Founder

Chris Toliver

  • Experience PepsiCo · Brew Dr. Kombucha · Barcode · Dirty Hands
  • Distribution UNFI · KeHE · Good Stuff · Regional DSD

Brands we've worked with

Rambler Táche Jubilee's El Jefe UpCircle Babe Rambler Táche Jubilee's El Jefe UpCircle Babe

Expanding in NorCal?

If Northern California is on your roadmap, let's talk.

© 2026 Hustle in Harmony · Benicia, CA