Hustle in Harmony
NorCal · CPG
Hustle in Harmony is a Northern California sales management partner built on distributor relationships, independent retailer depth, and consistent field presence.
How We Operate
- Sales management distributor coordination across UNFI, KeHE, Good Stuff, and regional DSD. Direct rep relationships, store-level promo execution, and account-level strategy.
- Market development new account prospecting, direct buyer outreach, and indie account growth across NorCal's natural and conventional channels.
- Field execution systematic store visits, void closures, secondary displays, and in-market presence across natural, indie, and conventional retailers.
- Account health intelligence store-level reporting on inventory, pricing, competitive activity, and reorder status across the portfolio after every visit.
The Operator
Founder
- Background 12+ years in CPG across PepsiCo, Brew Dr. Kombucha, Barcode, and Dirty Hands
- Distribution UNFI · KeHE · Good Stuff · Regional DSD
Brands We've Hustled For












Let's Lock In.
If you're looking to grow in NorCal, connect with me and turn those placements into movement.