NorCal Sales Support
The man
in the market
NorCal CPG Sales Support for brands, brokers, and distributors.
A different kind of retail partner: field-focused and in-market, not remote or HQ-only.
How I Hustle
Monthly or project-based support
- New item presentations and new placements to grow sales and distribution, leveraging active deals and promotions
- Secondary placements and added facings
- Protecting existing distribution: out of stocks, voids, inventory, and reorder support
- Coordination with distributor account managers on new account leads and placements
- Detailed reports with shelf photos from every visit
Brands I've Hustled For
Coverage
Retail
Whole Foods · Raley's · Premium Independents
Distribution Management
UNFI · KeHE · Good Stuff · Dairy Delivery
Owner + Operator
Chris Toliver
13+ years of CPG sales management experience across PepsiCo, Brew Dr. Kombucha, Barcode, and Dirty Hands.
LinkedIn →Let's Lock In
