The man
in the market
NorCal Sales Support for brands, brokers, and distributors.
A different kind of retail partner: field-focused and in-market, not remote or HQ-only.
How I Hustle
New item presentations and new placements, leveraging active deals and promotions
In-store execution, including secondary placements, added facings, and void closure
Coordination with distributor account managers on new account leads and placements
Detailed reports with shelf photos from each account
Brands I've Hustled For
Coverage
Retail
Whole Foods · Raley's · Premium Independents
Distribution Management
UNFI · KeHE · Good Stuff · Dairy Delivery
Owner + Operator
Chris Toliver
13+ years of CPG sales management experience across PepsiCo, Brew Dr. Kombucha, Barcode, and Dirty Hands.
LinkedIn →Let's Lock In
