Hustle in Harmony
NorCal · CPG
Hustle in Harmony is a Northern California sales management partner built on distributor relationships, independent retailer depth, and consistent field presence.
How We Operate
Field Execution
- Void closures and reorder management
- Secondary displays and POD expansion
- Tag audits and shelf compliance
Sales Management
- Distributor coordination across UNFI, KeHE, Good Stuff, and DSD
- Direct rep relationships
- New account lead follow-up
Market Development
- Buyer outreach and new item presentations
- New account prospecting and distributor growth
- Distributor ride-alongs
Store-Level Reporting
- Bi-weekly reports with photos
- Store visit documentation
- Competitive activity and shelf insights
The Operator
Founder
- Background 12+ years in CPG across PepsiCo, Brew Dr. Kombucha, Barcode, and Dirty Hands
- Distribution UNFI · KeHE · Good Stuff · Regional DSD
Brands We've Hustled For












Let's Lock In.
If you're looking to grow in NorCal, connect with me and turn those placements into movement.