Hustle in Harmony — NorCal CPG
NorCal · CPG · Sales Management

A new kind
of broker.

Hustle in Harmony is a Northern California sales management partner built on distributor relationships, independent retailer depth, and consistent field presence.

Let's Lock In → How we work

Brands We've Hustled For

Rambler
Táche
Jubilee's
El Jefe
UpCircle
Alameda Soda
Rambler
Táche
Jubilee's
El Jefe
UpCircle
Alameda Soda

How we operate

Four ways we move product.

Sales Management

  • Distributor coordination across UNFI, KeHE, Good Stuff, and DSD
  • Direct distributor rep relationships
  • Store-level promo execution

Market Development

  • Direct buyer outreach and presentations
  • New account prospecting
  • New item pitches and placements

Field Execution

  • Void closure and reorder management
  • Secondary displays and POD expansion
  • Merchandising support

Store-Level Reporting

  • Bi-weekly reports with photos
  • Store visit documentation
  • Competitive activity and shelf insights

Retail coverage — Northern California

Whole Foods NorCal Raley's Banner Save Mart / Lucky Independent Natural UNFI / KeHE / Good Stuff

The operator

Chris Toliver

Founder & Operator

Chris Toliver

12+ years in NorCal CPG across PepsiCo, Brew Dr. Kombucha, Barcode, and Dirty Hands. Direct relationships with distributor reps, independent buyers, and retail managers across the region.

PepsiCoBrew Dr. KombuchaBarcodeDirty Hands

Let's Lock In.

Looking to grow in Northern California? Let's turn those placements into movement.