The man
in the market
Hustle in Harmony is a Northern California CPG sales support partner built on distributor relationships, independent retailer depth, and consistent field presence.
How I Hustle
Distributor coordination and direct relationships with UNFI, KeHE, and Good Stuff
Independent account development and buyer outreach
Void closure and distribution protection
Promotional execution, secondary placement, and POS deployment
Store-level reporting with photos and actionable insights
Coverage
Retail
Whole Foods NorCal · Raley's · Save Mart / Lucky · NorCal Indie Natural:
Berkeley Bowl, Gus's, Woodlands, Rainbow, etc.
Distribution
UNFI · KeHE · Good Stuff
Founder + Operator
Chris Toliver
12+ years of CPG sales management experience across PepsiCo, Brew Dr. Kombucha, Barcode, and Dirty Hands.
LinkedIn →Let's Lock In
Brands I've Hustled For
