Hustle in Harmony | NorCal CPG
Hustle in Harmony NorCal · CPG
About Chris

Hustle in Harmony is a Northern California sales management partner built on distributor relationships, independent retailer depth, and consistent field presence.

Field Execution
  • Void closures and reorder management
  • Secondary displays and POD expansion
  • Tag audits and shelf compliance
Sales Management
  • Distributor coordination across UNFI, KeHE, Good Stuff, and DSD
  • Direct rep relationships
  • New account lead follow-up
Market Development
  • Buyer outreach and new item presentations
  • New account prospecting and distributor growth
  • Distributor ride-alongs
Store-Level Reporting
  • Bi-weekly reports with photos
  • Store visit documentation
  • Competitive activity and shelf insights

Founder

Chris Toliver

  • Background 12+ years in CPG across PepsiCo, Brew Dr. Kombucha, Barcode, and Dirty Hands
  • Distribution UNFI · KeHE · Good Stuff · Regional DSD
Chris Toliver

Brands We've Hustled For

Rambler
Táche
Jubilee's
El Jefe
UpCircle
Alameda Soda
Rambler
Táche
Jubilee's
El Jefe
UpCircle
Alameda Soda

Let's Lock In.

If you're looking to grow in NorCal, connect with me and turn those placements into movement.

© 2026 Hustle in Harmony · Benicia, CA