Hustle in Harmony
Northern California sales support for CPG brands. Distribution coordination and market development, powered by in-store field execution.
Coverage: Whole Foods NorCal, Raley's, Save Mart/Lucky, and independent natural accounts across UNFI, KeHE, and Good Stuff.
Brands I've Hustled For












Founder & Operator
Chris Toliver
12+ years in NorCal CPG across PepsiCo, Brew Dr. Kombucha, Barcode, and Dirty Hands. Direct relationships with distributor reps, independent buyers, and retail managers across the region.
Let's Lock In.
Looking for help navigating NorCal?