Hustle in Harmony
NorCal · CPG
Sales Management · Market Development · Field Execution
Emerging CPG brands need more than a placement. They need a new kind of broker. Hustle in Harmony is a Northern California sales management partner built on distributor relationships, independent retailer depth, and consistent field presence.
What We Do
- Sales management — distributor coordination across UNFI, KeHE, Good Stuff, and regional DSD. Direct rep relationships, promo execution, and account-level strategy.
- Market development — new account prospecting, direct buyer outreach, and indie account growth across NorCal's natural and conventional channels.
- Field execution — systematic store visits, void closures, secondary displays, and in-market presence across natural, indie, and conventional retailers.
- Account health intelligence — store-level reporting on inventory, pricing, competitive activity, and reorder status across the portfolio after every visit.
The Operator
Founder
- Background 12+ years in CPG across PepsiCo, Brew Dr. Kombucha, Barcode, and Dirty Hands
- Distribution UNFI · KeHE · Good Stuff · Regional DSD
Brands We've Hustled For
Talk to Chris
Expanding in NorCal?
If Northern California is on your roadmap, let's talk.
